Friday, 11 November 2011

Main task: Case study of a publishing house


The types of magazines that this publishing house publishes are music magazines from several different music genres. Some of the magazine titles that this publishing house makes are JazzTimes, Recording and Revolver.

The types of audiences that would be targeted by these magazines are most likely musicians that would want to gain more information on changing the settings on the musical instruments or amplifiers in order to help expand their musical ability. They also gain the opportunity to learn different types of recording instruments. The magazines are most likely aimed at people of all ages as well.

The reason why this company would aim to target different audience with each magazine that it makes is to increase the popularity of the magazine by offering information that can be considered valuable to the target audience of a magazine. Another reason for why the publishing house would target different audiences would also be to increase the amount of profit that they would make.

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